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FOR IMMEDIATE RELEASE
Contact: Riki Epstien
Tel: 732-905-1555 ext. 16
Email: riki@labriutemeals.com
Dept. of Defense Says Yes to Labruite’s
Kosher for Passover Meals
Company Ships Two New Self-Heating Entrees to Bases in Iraq
and Afghanistan
Brooklyn New York - March 3, 2006 - New Jersey-based LaBriute
Meals announced
today the release of two new self-heating meal products which
are 100% kosher for
Passover. Company president Abe Halberstam said, “We’ve
worked toward this for the
last four years. Many of our customers requested it, but it was
the US military that made
it happen.”
The US Department of Defense recognized the need for kosher for
Passover MRE’s
(meals ready to eat) for Jewish troops and turned to LaBriute
to supply and assemble
Passover meal kits, which include LaBriute entrees complemented
by matzos, coffee tea,
dried fruits, nuts, canned salmon, and macaroons. Labriute’s
two new kosher for Passover
meals, which consist of Bone-In Chicken with Diced Potatoes and
Beef Stew with
Vegetables, employ the same patented self-heating technology manufactured
by Truetech
as their regular kosher meals and are based on the same field
technology used by the
Armed Services. Says Halberstam, “We’ve just shipped
the orders to arrive in Iraq,
Afghanistan and other bases in time for Passover.” The US
Postal Service is actually
handling the shipments for an on-time arrival.
Riki Epstien, Labriute’s Director of Sales, said, “The
kosher buying public benefits from
this order as well. We planned a limited overrun of the two entrees
to accommodate
retail consumers. They’ll really appreciate the ease and
convenience of the products. This
is especially true when families are traveling or on outings during
the Passover season.”
Labriute’s retail line is available in most kosher markets
and many supermarkets across
the country. Labriute’s online orders (www.labriutemeals.com)
have increased steadily
in the last year.
There are other institutional uses for the new Labriute meals,
as well as for their complete
general line. Says Halberstam, “Federal and State correctional
facilities now have a
simple solution to serving the ethnic and religious dietary needs
of certain populations.
Because our meals are certified by leading kosher authorities,
both Muslims and Jews can
consume our meals with absolute confidence that they’ve
been prepared according to the
strictest standards.” Halberstam believes that Labriute’s
expansion into prisons and jails
will provide bottom line savings through reducing electricity,
personnel, and logistical
costs.
Hospitals which serve the Jewish community have also warmed to
the Labriute selfstable
meals. Many are not set up with kosher food services for the public.
LaBriute is a
welcome alternative for family members that may be tending to
a sick relative. Hospitals
and other long-term care facilities like Labriute’s new
Sizzling Cuisine line, which
features kosher shelf stable microwaveable entrees.
Director of Sales Epstien notes that “the average person
can’t imagine the culinary
challenge Passover presents to someone who keeps kosher. Because
we ourselves live
this lifestyle, we’ve designed the products to be maximally
beneficial to all who do, as
well.”
A Department of Defense representative expressed satisfaction
with the quality, pricing,
and delivery schedule of Labriute’s kosher for Passover
meals and indicated interest to
better food service needs for kosher-consuming troops worldwide.
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